Articoli di interesse sulla Web Analytics

Approfondimenti utili (settembre 2009)

Google Analytics 101, Part 1

Many companies are realizing the "if you build it they will come" mentality to launching a Web site just doesn't work. How do you know if the site is accomplishing the company's goals or not? What can you learn from your visitor's behavior on your site? You need the help of an analytics tool to gain this insight. In this economy, many firms are looking to keep costs down. Google Analytics is a good choice because it provides great statistics for free. This two-part article is for beginners, and will focus on learning the basics of Google Analytics, setting goals, and exploring top reports you will want to view frequently. Part 2 will explore methods for integrating Google Analytics with your AdWords PPC campaign, and how to track social media. (leggi tutto) 

Five Google Analytics FAILS

Here at the ROI Revolution blog, we usually strive to provide you with helpful how-tos and the best examples on making your Google Analytics accounts lean, clean, and useful. Today, we're going a different route in the hope that instead of teaching by example, we can show what not to do. Ladies and gentlemen, I present to you our top five Google Analytics FAILs. These are real life examples that our intrepid Google Analytics support staff have encountered in the line of duty. They are not pretty. You have been warned. (leggi tutto)

5 Calculated Risks to Strengthen Your PPC Advertising

Investing money in online advertising always carries some level of risk. Whenever you increase a bid price, it is a calculated risk that the additional spend will produce more profitable sales.   Of any form of advertising, PPC carries the least risk since success metrics are available almost immediately. Even so, there is a temptation to minimize all risk. Even though the following 5 tips are all low-risk & high reward, they are often considered too risky by weak-kneed advertisers.   These are the exact risks you should be taking if you want to strengthen your profits. (leggi tutto)  

Do Paid Search Campaigns Generate Repeat Purchases?

Customer Acquisition and Customer Retention are the two most important terms that retailers and brands talk about in their monthly, quarterly and yearly management meetings. The outcome of these meetings often generates tremendous pressure on the Agencies to optimize their marketing budget across different campaigns & channels, explore new channels for customer acquisition and raise the switching cost for the existing customers by building brand loyalty and trust. (leggi tutto)

Phone Call Tracking Add-on For Google Analytics Launched

ClickThrough Marketing one of the UK's fast-growing internet & search engine marketing companies, have today announced the launch of a module add-on for Google Analytics that allows you to track phone call conversions from any source including Pay Per Click, natural rankings, forums, banners, affiliates or any online advertising channel. (leggi tutto)  

Yahoo Web Analytics 9.5

Miglioramenti sull’interfaccia di Yahoo! Web Analytics e nuove funzionalità nella versione 9.5: nuovi report per la demografica, i gruppi di interesse, criteri di segmentazione e filtri; dashboard personalizzabile con i valori demografici; la possibilità di creare un numero maggiore di report schedulati; l’aggiunta di campi custom con un maggiore numero di azioni. (leggi tutto)

Social Analytics: ecco a voi SOMETRICS

Questo è quello che potrei immaginare di sentirmi dire da chi legge questo blog… un po’ è vero ma che ci volete fare.. sono attratto da questo nuovo fenomeno di Social Analytics che sono sempre alla ricerca di nuove metriche e strumenti per misurarle.(leggi tutto)

Definizione delle metriche per i social media

Le definizioni standard delle metriche relative ai social media sviluppate dallo IAB User-Generated Content & Social Media Committee di IAB (leggi tutto)

 

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