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Web Copywriting Link
di Studio Cappello
Grokdotcom.com pubblica una lista di 101 link interessanti per chi si
occupa di web copywriting, lista dalla quale segnaliamo:
Copywriting Techniques
9.) "Six
Types of Words That You Should Axe in Business Writing" —
Bizcovering
10.) "Going
for Broca: Show Don't Tell in Action" —
GrokDotCom
11.) "Time
vs. Money" — GrokDotCom
12.) "What
is Substance?" — GrokDotCom
13.) "Style
vs. Substance" — GrokDotCom
14.) "Pain
vs. Gain" — GrokDotCom
15.) "Intellect
vs. Emotion" — GrokDotCom
16.) "Emotional
Perspective Redux" — GrokDotCom
17.) "You
Ain't All That! — A Marketing Copy Autopsy" —
GrokDotCom
Blogging
45.) "5
Simple Ways to Open Your Blog Post With a Bang" — Copyblogger
49.) "Lessons
in Corporate Blogging" — Nicholas Carr for
BusinessWeek
Word Choice, Formatting & Usability
55.)
Perception of Fonts: Perceived Personality Traits and Uses —
University of Wichita
59.) "6
Common Punctuation Errors That Bedevil Bloggers" —
Copyblogger
60.) "10
Flagrant Grammar Mistakes That Make You Look Stupid" —
ZDnet.co.uk
61.) "30+
Tools for the Amateur Writer" — Mashable
62.) "When
Developers Write Copy" — GrokDotCom
63.) Before & After
— It's not only the words that count but how they look as well. Fonts
communicate meaning. What's the right typeface for your text?
64.) Readability.info —
Test your website's reading level by a variety of standards.
67.) ConfusingWords.com
— A collection of 3210 words that are troublesome for readers.
68.) NoSlang.com
— List of commonly misused words
69.) iTools — An
assortment of language tools in one place
70.) ConvertCase.net —
Accidentally write something lengthy with the Caps Lock on? No problem.
71.)
TypeTester — Compare fonts side-by-side
Writing for Personas
74.) "Persuasive
Copywriting for Beginners (And Dummies!)" — GrokDotCom
Branding + Advertising Brain Food
80.) "The
Secret of Saying Too Little" — Monday Morning
Memo
87.) "Magic
Words" — Monday Morning Memo (Yes, there are magic words. Do
you know them?)
89.) "Ready.
Angle. Fire." — Monday Morning Memo
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